Amazon Launches Product Wikis

The Web 2.0 news doesn't stop. Ben McConnell discovered that Amazon has launched a new feature called ProductWiki. The e-commerce giant nowo allows for “customer editable product information” to appear right alongside most, if not all, of the items the company sells. This moment represents a huge shift in how products are marketed online. Companies spend lots of time finessing their product descriptions. Now the citizens are in charge. It's all part of the Wikipedification of the Web.

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