Micro Persuasion: Wikipedia Traffic Is Trouncing The New York Times

Monday, October 31, 2005

Technorati Tags: newyorktimes, nyt, nytimes, Wikipedia

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Very interesting.

I assume the end of Aug and start of Sept spike in NYTime traffic was from Karina. But why the drop between March and Aug? Looks wierd bc the trend is flat when it is not flat for any period before or after. Something seems off.

Will be intersting to see what the Times Select program does to their traffic. (Actually, I guess each annoying subscription page counts as a hit - even if we can't see the article.)

Posted by:Pablo | Monday, October 31, 2005 at 09:29 PM

Some spikes and drops are not related to outside events but rather to a change in the way alexa.com is measuring this. Wikipedia has a much more international audience than the NYT, so any change towards a way of measuring user bases which is not us-centered will benefit wikipedia's position in this chart. Alexa.com does not count every click on every website but I was told that most of their information base comes from user who have installed the alexa toolbar and maybe some other sources.

Posted by:Mathias Schindler | Tuesday, November 01, 2005 at 05:02 AM

Of course, the Alexa caveat has to be added into this data. The graph we're seeing is actually the "traffic rank" based solely on users that have the Alexa toolbar. Traffic rank means that we're not seeing a difference in visits, but in rank position. The difference in actual traffic could be minor or huge...

Posted by:John | Tuesday, November 01, 2005 at 08:36 AM

But, does it matter? They serve two different audiences. Once I've been to the NYT in a day, why go back a second time.
For Wikipedia, I may visit there more than once a day.
Explain why the comparison matters?
Mike

Posted by:Mike Driehorst | Tuesday, November 01, 2005 at 08:36 AM

I have to agree with John's comment. These numbers are based on site visitors that have the toolbar installed. I have never seen Alexa numbers come anywhere close to being accurate. Also, I would imagine that Wikipedia users would be highly more likely to use Alexa than NYT readers.

Posted by:Joshua Messinger | Tuesday, November 01, 2005 at 06:31 PM

very interestning info. thnaks

Posted by:john palen | Thursday, April 05, 2007 at 09:37 AM

Cool site. Get yourself Google adsense account. You can make extra money out of your web.
More info:
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Posted by:Ted | Sunday, September 09, 2007 at 05:34 PM

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