Psychology is a Key to Succeeding in Blogger Relations

Kelly Abbott is correct when he writes that the best way to reach a blogger is to understand that he or she is motivated by something deeper than mere words on a virtual page. Bloggers love two things - links and themselves. Try to get inside a blogger's head by reading their content and analyzing their tendencies and networks. Understand why he/she is blogging and what makes them tick. Help bloggers achieve their goals and meet their needs and you'll succeed at blogger relations. It's that simple. Just keep in mind that bloggers are individuals. Don't bank solely on aggregate data. Treat each blogger as a unique person.