PR Week Identifies Media Trends Worth Watching
PR Week has published a list of media trends to watch. Some of these will be familiar to regular readers. Topping the list: portable video and blogs. (PS - Memo to PR Week. Please keep your site reg. free beyond the October 31st scheduled lock down date. It's good for business when bloggers are able to link to you.)
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I wasn't happy to see the 'rise of celebrity weeklies' trend. I think it takes away from what's real and credible news.
But, one to take advantage of the trend is to have celebrities wear or try our clients products. A nice way to reach out to consumers, espically since millions of people are reading these pubs.
Posted by:Blake | Thursday, October 13, 2005 at 01:36 PM
It's amazing how some of the trends can actually be included in the blog technology.
Media transparency? Done.
Digitalization of print media? Idem.
Very nice article... I didn't know about the PR week site! *shame on me*
Thank you for all the great information...
Posted by:Nina | Thursday, October 13, 2005 at 05:50 PM
Steve,
Thanks for this tip. I've added it to our daily summary of important/noteworthy reading on the "Much Ado About Marketing" blog for Friday, October 14.
Best,
Mike Bawden
Brand Central Station
Posted by:Mike Bawden | Friday, October 14, 2005 at 12:49 AM
There were free links prior to PR Week going to the RSS feeds and the open month, and I'm sure that there will be free links again - a way for bloggers to link to articles.
But, how are links from bloggers better for business than paid subscriptions?
Posted by:Jeremy Pepper | Friday, October 14, 2005 at 05:08 PM