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PR Week has published a list of media trends to watch. Some of these will be familiar to regular readers. Topping the list: portable video and blogs. (PS - Memo to PR Week. Please keep your site reg. free beyond the October 31st scheduled lock down date. It's good for business when bloggers are able to link to you.)
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» Blogs and portable video top list of media trends to watch from LexBlog Blog
PR Week (reg. req'ed.) has published the top 10 media trends worth watching. Of no surprise portable video and blogs top the list. Steve Rubel, my source for this post, suggests PR week keep their site registration free beyond the... [Read More]
» A Paradigm Shift Defined from dougpetch.com
Three posts, all coming on the heels of the release of Apple's Video iPod and the concurrent announcement that Disney/ABC will be selling hit shows to watch on the ViPod, caught my eye earlier today. Terry Heaton leads off with this observation - Now t... [Read More]
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I wasn't happy to see the 'rise of celebrity weeklies' trend. I think it takes away from what's real and credible news.
But, one to take advantage of the trend is to have celebrities wear or try our clients products. A nice way to reach out to consumers, espically since millions of people are reading these pubs.
Posted by:Blake | Thursday, October 13, 2005 at 01:36 PM
It's amazing how some of the trends can actually be included in the blog technology.
Media transparency? Done.
Digitalization of print media? Idem.
Very nice article... I didn't know about the PR week site! *shame on me*
Thank you for all the great information...
Posted by:Nina | Thursday, October 13, 2005 at 05:50 PM
Steve,
Thanks for this tip. I've added it to our daily summary of important/noteworthy reading on the "Much Ado About Marketing" blog for Friday, October 14.
Best,
Mike Bawden
Brand Central Station
Posted by:Mike Bawden | Friday, October 14, 2005 at 12:49 AM
There were free links prior to PR Week going to the RSS feeds and the open month, and I'm sure that there will be free links again - a way for bloggers to link to articles.
But, how are links from bloggers better for business than paid subscriptions?
Posted by:Jeremy Pepper | Friday, October 14, 2005 at 05:08 PM