Ogilvy Publishes What's in their RSS Reader

In the handout package at the We Media conference today Ogilvy PR distributed a postcard pointing to a new web site that lists the blog feeds they are reading. I love this idea. Imagine if every company shared their reading list? For awhile now, Amazon.com has had a zeitgeist that breaks down the most popular books/movies/electronics, etc. shipped to certain companies. Maybe one of the big web-based RSS readers one day will share with us the feeds corporations are reading based on their IP addresses - assuming privacy concerns can be allayed. This seems like a role that AttentionTrust can play too.