The New York Times today looks at customer evangelist bloggers, including Mike Kaltschnee at Tracking Trader Joe's, The Barq's Man and the the Vespa customer bloggers who blog at Vespaway and VespaQuest. I blogged more on how to apply this in your own organization last week. Look to this become a major marketing vehicle in the years ahead. Companies that have a following will start empowering their brand evangelists to blog in a broader way. It's far more credible than traditional advertising when done properly and it complements it too.
Technorati Tags: Advertising, CooperKatz, Vespa
