An update to my last post, Niall Cook and my friends overseas at Hill and Knowlton have devised this clever tool for Minding the Conversation Gap. Thanks for making this easy! Just enter your product category in the top box and your brands in the bottom and bang-o - you get share of blog voice.
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Wednesday, October 26, 2005
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» Minding the Gap from karnellKNOWLEDGE
Steve Rubel, in his blog Micro Persuasion, highlights a method he uses (titled the Conversation Gap) to show brands the missed opportunity that exists by either not managing or actively supporting blog efforts. Via an IceRocket's Trend Tool, one can [Read More]
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An AdAge Power 150 Blog 
Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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