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In an environment where new online products debut daily, search firm Rollyo took a personalized step to ensure its launch would not go unnoticed.
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"An explosion of software programs that track and evaluate brand and product mentions in blogs, message boards, chat rooms and websites."
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Google appears to be taking a strong lead, the PI says.
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Socialtext plans to open source more than 80 percent of its software to focus on professional services.








