links for 2005-10-06

• Online search company taps bloggers, celebrities to endorse product - PRWeek UK
  In an environment where new online products debut daily, search firm Rollyo took a personalized step to ensure its launch would not go unnoticed.
  (tags: PR Marketing Blogs)
• Do You Hear What I Hear? - Editorial - CMO Magazine
  "An explosion of software programs that track and evaluate brand and product mentions in blogs, message boards, chat rooms and websites."
  (tags: Search Blogs Marketing PR)
• SeattlePI.com Buzzworthy - RSS reader popularity
  Google appears to be taking a strong lead, the PI says.
  (tags: RSS)
• Socialtext to open source bulk of its software | InfoWorld | News | 2005-10-05 | By China Martens, IDG News Service
  Socialtext plans to open source more than 80 percent of its software to focus on professional services.
  (tags: Socialtext Wikis)