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Someone has posted an entry for Advercasting on Wikipedia. Right now it's called “an emerging term used by marketers to describe advertising on a podcast or vodcast.” How should we build this out? The slate is clean right now.
Technorati Tags: Advertising, Advercasting
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Steve Ruble says 2006 will be the year of Advercasting. Wikipedia now defines advercasting as an emerging term used by marketers to describe advertising on a podcast or video podcast. Steve invites us to build out the current Wikipedia definition... [Read More]
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Hi Steve,
Sounds like a new name for an old way of advertising.
Grtz, Jason
Posted by: Jason Simmonds | Friday, October 21, 2005 at 07:42 PM
Advercasting may be what the consumer has been longing for. After being bombarded at every turn with advertising - even on the floors of supermarkets - the time has truly come for the consumer requested, on-demand 30 minute infomercial. I just bought a bed. I looked everywhere for information on how to buy intelligently. It wasn't there - it was all ad fluff and marketing hype. If I could have gone to the sight of a manufacturer, downloaded an informational MP3 file - advercasting, or even gone to my Tivo - to a special channel to find something like that - I would have been "grateful".
This is when advertising really works and advertisers should be willing to pay top dollar for it. When it reaches the consumer that is ready to buy, and willing to listen to advertising - the moment is golden for both parties.
Posted by: Jeri Cartwright | Saturday, October 22, 2005 at 12:37 PM
steve-when you gonna show me some love? this is what i've been working on with coBRANDiT (OBTTV) for 3 years now. we've got a vodcast up and running and deals in the works with expoTV and others--opt in ads/info delivered thru video rss, iTunes, etc.
Posted by: owen | Monday, October 24, 2005 at 10:32 PM