Is Flack a Bad Word?
Is it ok to use the word flack when talking about PR professionals? Is it even still relevant in this new world? Steve Baker posed this question to me during our recent podcast interview and I wasn't sure how to answer it. I am personally not offended by it. It's part of our legacy. That said, I don't throw it around to be politically correct. Some folks are more bold. They use it as the title of their blog.








