iMedia Connection delves into the five key tenets of Jackie Huba and Ben McConnell's breakthrough book, Creating Customer Evangelists. The book, written pre-blog boom, explains how companies can grow by cultivating rabid fans who will in turn spread the gospel to others.
Like Cluetrain before it, Ben and Jackie's book (and their blog) is required reading for any company that is ready to launch a blog marketing program. The only thing lacking (because of when it was written) is how to apply this thinking to the blog world. Here's how...
1. Use your blog to solicit feedback from your customers and then act on it
2. Blog away your best ideas
3. Find, listen, engage and empower your blogging influencers
4. Blog with a higher holy calling
5. Blog away coupons, tchotchkes and other freebies
6. Show your customers that you're their greatest fans
The table below summarizes this approach...
Technorati Tags: Customer
