Budget Launches Blog Promotional Campaign

Adrants reports that Budget Rental Car has launched an online contest/marketing campaign that includes The Up Your Budget Treasure Hunt blog. The site drops clues in a nationwide scavenger hunt. The contest itself will be promoted almost entirely within the blogosphere with advertising promotion on 74 weblogs in what is a big test for the medium. Congrats to B.L. Ochman who played a pivotal role in the campaign. This is one to watch.

Technorati Tags: Advertising, Promotions

Comments

[B.L. Ochman]

Thank you very much Steve. It's off to a flying start, people even posting maps of where they think the clues lead. (They're wrong) :>)

[mediaman]

G'day Steve & B.L. The blogging campaign is working. Now I'm blogging about it in Sydney, Australia, and tipping off people like Kym Illman, Max Markson and Steve Cooke (look these fella's up). Blogging's effects on the media and and new media landscape is very real. Great to see The New York Times Online also reporting on this. Best Regards
Greg Tingle

[Mack Collier]

Love the idea, and think it will be a litmus test for the viability of blogs as marketing tools, and of the support that the blogging community will give to such an effort. Interesting stuff, a LOT of people will be watching very closely.

[Stephanie_B]

I agree with you mediaman. Web blogging, is a well known phenomenon that has a number of attractive features. It provides a very low barrier to entry for personal web publishing and yet these personal publications are automatically syndicated and aggregated via centralized servers (e.g. blogger.com) allowing a wide community to access the blogs. Blogs have a simple to understand structure and yet links between blogs and items (so called blog rolling) supports the decentralized construction of a rich information network. Best wishes.

[Greg Tingle]

Blogging is not only changing the media landscape, but also the finer aspects of the political landscape, which is a close cousin of politics. I wonder if bloggers will assist in the downfall of Bush, the way they pushed along the campaign of The New York Times former Jayson Blair. Here in Australia Crikey Media, the media and political powerhouse was so impressed with me blog that they offered me a free sub to Crikey, and I accepted. See, now I've blogged about it, which is likely what they wanted! Blogging works.

[Don R]

It does seem like an interesting way to get people to visit a blog. Several years ago, companies would give out free samples to lure visitors in. Budget has just thought of a clever way to promote their product by actually getting people involved. I suspect we will see much more of these type events in the future.