Adrants reports that Budget Rental Car has launched an online contest/marketing campaign that includes The Up Your Budget Treasure Hunt blog. The site drops clues in a nationwide scavenger hunt. The contest itself will be promoted almost entirely within the blogosphere with advertising promotion on 74 weblogs in what is a big test for the medium. Congrats to B.L. Ochman who played a pivotal role in the campaign. This is one to watch.
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