Recorded Sunday, October 2, 2005 (MP3 download)
Length: 40 minutes, 35 seconds
Theme Music: That Podcast Song by Cruisebox
Feedback: acrossthesound@gmail.com or dial 1-360-365-9834 and leave a voicemail.
00:17 - Introduction, Joe/Steve on: The technical difficulties If a show is missed, does it need to be make-up? How long should the optimal podcast be? Should a podcast be timed to coincide with the average commute? PSF podcast survey. Joe's book will be coming out in Russian and Portuguese. Joe thanks his Mother-in-Law for listening. Lego, yet again!
09:54 - Audio Feedback: Richard Gatarski from Sweden asks for full RSS posts.
13:41 - What We're Blogging About: AJAX & Web 2.0 (Steve), consumer outcry over iPod nano defects (Joe)
21:31 - Theme of the Week: Transparency Part II
- More on Richard Gatarski's comments
- Johnnie Moore's audio comment re. transparency and Hugh Macleod
- Council of PR Firms op-ed in PR Week re. their Disclosure Guidelines for blogging, Word of Mouth, video news releases and audio news releases
- Tim Keil's comments
- Luke Armour's comments
- James Cherkoff's comments
- Hello World blog post on how movies should be subsidized based on product placement
- Next week's theme is Open Source Marketing (thanks Dave Chase!)
32:54 - Winners and Losers
- Joe: Gap (Winner), Linda Tischler at the Fast Company blog - Joe's post (Loser)
- Steve: small publishers using Google Adsense (Winner), Advertising Weak (Loser)
Mentions: HotRecorer, Skype, WireTapPro, Gizmo Project, Eric Schwartzman, Shel Holz, Neville Hobson, Joe Namath (book), GroundHog Day (movie), FlawedMusicPlayer.com, iPod's Dirty Secret, New York Times article on product placement, Rob Usdin, Advertising Week parade.
