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Monday, September 12, 2005

Top Ten Things You Can Do To Get Blogged

TechCrunch has a list of “Top Ten Things You Can Do To Get Blogged.” Boy I wish every blogger would publish these guidelines. It would go a long way to helping the PR community serve bloggers well.

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» Top Ten Things You Can Do To Get Blogged from Bibi's box
Top Ten Things You Can Do To Get Blogged by TechCrunch: 1. Build a kick ass company 2. Approach Bloggers Directly 3. Be Persistent 4. Start a Blog 5. Be humble 6. Be confident 7. Be descriptive 8. Tell a Story 9. Don’t hide information 10. Don’t be a J... [Read More]

» Top Ten Things You Can Do To Get Blogged from Bibi's box
Top Ten Things You Can Do To Get Blogged by TechCrunch: 1. Build a kick ass company 2. Approach Bloggers Directly 3. Be Persistent 4. Start a Blog 5. Be humble 6. Be confident 7. Be descriptive 8. Tell a Story 9. Don't hide information 10. Don't be a J... [Read More]

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Of course Steve that's the whole point of being a blogger, I don't have to publish any such guidelines, I get to write what I want, when I want. If you're a PR person and you contact me, just like anyone else, you may get ridiculed in my blog. PR people beware of pitching bloggers in general I say. If a particular blogger posts guidelines and treats blogging professionally (which none of us are under any obligation to do) then by all means, we PR people should follow their guidelines, as we would anyone else.

The broader point of PR and blogging though is guiding our clients on how to effectively engage in the conversation, not on how to pitch bloggers. And the bottom line on engagement is listening first, understand the context of each conversation before opening your mouth.

This is fascinating and very informative. Check out my own blog (Click on Posted by...) Thanks!

Question for you Steve...You banned a comment (or was it a trackback, I can't recall) from Jeremy Pepper because it wasn't adding to the dialogue, it was - at least in your opinion (which on your blog is the final arbiter, no argument there) - only promoting traffic for one of his previous posts. Yet, the 3rd comment on this post does just that (at least in my opinion), and you do moderate your comments I've noticed, so what gives?

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