Call it the Jarvis Effect. At an advertising conference today, someone asked me if Jeff Jarvis' recent rants on Dell measurably impacted sales. Measurably, no. Anecdotally, increasingly yes. Henry Copeland from BlogAds raised his hand and said it caused him to not buy a Dell. Now Jackie Huba says “I'm not getting a Dell. It also played a role in my recent defection to Apple. In aggregate our blogs have tens of thousands of readers. If we each influence just 10 people to go Dell-less, those folks will tell 10 more and so on. It adds up. Also, don't forget BusinessWeek's millions of readers. They read about Jarvis' Dell Hell in print.
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