MediaPost: 'Blogs and other consumer-generated media channels can be extremely cost-effective in driving Web traffic to campaign sites and creating interest, said panelists at the OMMA East Conference on Wednesday.“
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Thursday, September 29, 2005
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» Pubblicità e blog, il matrimonio s'ha da fare from Blogs4biz
Il tema è interessante: dopo aver preso tardivamente atto dell'esistenza dei Blog e di altri "consumer-generated media channels", le aziende avevano prima finto di ignorarne la rilevanza per poi finire, nella maggior parte dei casi, ad osservare da... [Read More]
» Blog Bits - Week of September 26th from Cymfony's Marketing Insight
A recent MediaPostPublications article, Blog Champions: High Click-Throughs Offset Low Reach, discusses the growing importance of getting involved in consumer-generated media and how it can offer a relatively high ROI. At the OMMA East Conference on We... [Read More]
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Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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