Mac Pub Says Clock's Ticking on Podcasts

Macworld is asking some tough questions about the future of podcasting - even going as far to say it's in its 14th minute of fame. They are concerned there's too much dreck out there. They are challenging podcasters - both large and small - to develop high-value and high-quality content, perhaps even in a different format we can’t foresee now. The article has generated 40 comments to date. Marketers need to take heed here. We can't just repurpose our existing audio content and then say we're podcasting. Think Different.