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Tuesday, September 13, 2005

Juicy Fruit's Sour Blog

Michael Arrington: “If you take everything good about blogging and web 2.0 and chuck it out the window, and then add back in everything that is wrong with traditional marketing, you’d end up with the Juicy Fruit blog.”

Heather Green: “Wow, this Juicy Fruit blog is so bad, I could hardly tear myself away from it. Usually I wouldn't bother blogging about this, but it's like a trainwreck.”

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I think Chief Bromden like Juicy Fruit quite a bit. www.dirtytrickssquad.com. he didn't have a blog, though. he was a faker who could talk though he pretended he couldn't. I think content is a thing of the past, don't you. read my blog http://zombielogic.myblogsite.com/blog.

Okay, I think the joke's on the blogosphere on this one. Heh.

Anyone who complains about this is getting a bit too serious. It's just a bit of harmless entertainment, a flash-based site designed to entertain the primary market - kids.

The fact that it takes the word 'blog' is hardly going to ruin the brand's reputation. Unless one's head is too tightly inserted up one's own fundament.

However it does reflect one problem: if a word is generic, it's quickly going to be misquoted or misused. I've just seen a PR agency website where the PR agency has its own blog on the front page, and every client of the agency has their own blog within the site. Great! Except that the PR agency has already lost control of the terminology. The programmer and the clients are already using the term 'blog' to refer to a single post. None of them had much (if any) idea what a blog was before they began the site. Now the users - clients and readers - have seized the word and are already subtly altering it.

It is really shocking to me that there is such an "outcry" over something that is so obviously fictional. Is there any reasonable, thinking human out there who can't see that this is just a funny story.

This is advertising, probably targeted at 12-year-olds. It is a narrative of boy/women stuck together by a pack of gum.

You guys are blogging about it as if it doesn't live up to your bloggers' "code of ethics." It is a story. it is absurd. It is entertainment.

Why is this difficult to understand?

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