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Have you seen these ads of the Burger King scoring an NFL touchdown? The videos are here and here. You know they're good because they are generating a lot of conversation. According to this New York Times article, the marketers seem to be spending a lot time studying consumer buzz on TV shows. Perhaps they should also be studying the buzz on existing ad campaigns.
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» Advertising and Word of Mouth – Yet Again from David V. Lorenzo
We are going to keep talking about this until everybody gets it. It’s a brave new world in marketing communications and most people who work in advertising and public relations just don’t get it. People buy products that their friends [Read More]
» Got My Tin Foil Crown On from URBANintelligence
Is there an advertiser gaming Technorati? Since yesterday the top search on the blog search engine has been "burger king commercial". Are there really that many people out there lusting (I didn't want to say hungry) for this information? Or... [Read More]
» Advertising and Word of Mouth – Yet Again from David V. Lorenzo
We are going to keep talking about this until everybody gets it. It’s a brave new world in marketing communications and most people who work in advertising and public relations just don’t get it. People buy products that their friends [Read More]
» Le mystère de la pub Burger King from pointblog.com
Un roi qu'on dirait sorti de chez Schreck apparaît sur un terrain de football américain pendant un match, attrape le ballon et marque l'essai. Voilà résumée une nouvelle publicité fadasse pour la chaîne de Fast Food Burger King, qui trône... [Read More]
» Burger King's Successful Ad? from New Persuasion
Steve Rubel at Micro Persuasion talks about the Burger King commercial where the King intercepts a pass and runs for a touchdown. Rubel thinks that because there's lots of talk on blogs about the ads, that means they're good and [Read More]
