Blog Readership Doubles

Internet Daily: “Technology is making it easier to ignore mainstream media advertising. Instead, consumers are using Web logs, mobile messaging, comparison shopping Web sites, and word-of-mouth to make buying decisions, according to Forrester Research Inc. Data released Tuesday by the firm reported 10% of consumers read blogs at least once a week, compared with 5% a year ago. Really Simple Syndication feeds (RSS) are used by 6%, compared to 2% in 2004.”