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Internet Daily: “Technology is making it easier to ignore mainstream media advertising. Instead, consumers are using Web logs, mobile messaging, comparison shopping Web sites, and word-of-mouth to make buying decisions, according to Forrester Research Inc. Data released Tuesday by the firm reported 10% of consumers read blogs at least once a week, compared with 5% a year ago. Really Simple Syndication feeds (RSS) are used by 6%, compared to 2% in 2004.”
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Listed below are links to weblogs that reference Blog Readership Doubles:
» Blog Audience Doubles to 10% of Consumers from Big Green Blog
As reported in MicroPersuasion, MarketWatch Internet Daily cites Forrester Research data showing that 10% of consumers now read blogs at least once a week, compared to 5% a year ago. It's clear that blogs and Word-Of-Mouth Marketing have a growing... [Read More]
» Comparing the value of customer insights from blog generated data and panel samples from Backbone Blogging Survey
It’s been an exciting week for me; I’ve been attending the 26th annual Marketing Research Conference in Boston, representing the Boston Chapter of the American Marketing association in my role as President of the Boston AMA.... [Read More]
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