Apostle to Clothe a Blogger in Sponsorship Deal

Blogger Jason Dowdell has signed Apostle as his “clothing Sponsor.” As part of the sponsorship, Dowdell will be wearing Apostle clothing at all conferences he attends. He will also plaster a few Apostle stickers on his blog and luggage. More importantly, he will only talk about Apostle on his blog when “they have a new line I'm hip to and think my friends would dig as well.” Dowdell is not receiving any cash in the deal, just free product. In my view, as long as Dowdell remains completely transparent in his dealings with the company, this is a win-win all around. (Hat tip to Kevin Duggan)

Technorati Tags: Advertising