Joseph Jaffe and I have posted our second Across the Sound podcast.
Recorded Saturday, September 10
45 minutes, 15 seconds (Download the MP3
)
Audio feedback: acrossthesound@gmail.com or dial 1-360-365-9834 and leave a voicemail.
Theme Music: That Podcast Song by Cruisebox
Show Notes:
00:18 - Introduction: FedEx Furniture yet again, including Andrew Denny's feedback
03:30 - Feedback: Audio comments (our first) from Shel Holtz and Neville Hobson from For Immediate Release and Jeremy Carnell
05:33 - What We're Blogging About: Truth in Advertising (Joe), Wikipedia's Rising Influence (Steve), Consumer-Generated Gap Ad (Joe), Music Mashups (Steve)
20:33 - Theme of the Week: Branded Entertainment/Product Placement (Advertising Age article)
29:00 - Ask the Podders: Nike consumer generated music, how we produce our podcast, is Jaffe buying Rubel or Google?, other questions
36:21 - Winners and Loosers: Steve - Ad Council is a winner for their Hurricane Katrina PSAs for podcasters, everyone trying to break tech news in an all Apple news week is a loser; Joe - NBC is a winner, Lego or is that Legos is a loser.
People/Brands Mentioned: Dove Soap Campaign for Real Beauty, Adam Curry, Senseo, Mashuptown/Muppets Mix, Public Relations Ramble blog, Magna Global, Nike, Kevin Smokeler, JD Lasica, Gizmo Project, WireTap Pro, GarageBand, FeedBurner, Skype, HotRecorder, Podcasting Hacks, Blake Barbera (the Tiger Woods of PR), Horn Group, Jeremy Pepper, iPod Nano, Kauffman Foundation.
