According to this Search Engine Journal report Yahoo!'s forthcoming answer to Google Adsense is going to focus on more than just syndicated ads. David Zito, Sr. Manager, Development for Yahoo! Publisher Network Online, said:
“Yahoo! is the only portal that offers such a broad array of content like - shopping, travel, music, reviews, video feeds, etc. We are excited about the opportunity to offer publishers access to this type of content, which in turn will make for a more compelling user experience for their users.”
