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Thursday, August 11, 2005

When Is a Podcast Not a Podcast?

In my view, downloadable audio by itself is not a podcast, as Newsday and the WB Network think it is judging by this page. You gotta have an RSS feed to distribute it and they don't.

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Totally agree (the same could be said for some "blogs" by the way), but it's unfortunately inevitable when people who don't care for detail want to capitalise on the latest buzzword.

The result is confusion, and the only solution is for the number of "real" podcasts to vastly outweigh these "fake" ones.

I totally agree.
To be more precise: 'You gotta have a RSS feed with enclosures, i.e a RSS 2.0 feed to distribute it and they don't'.

That is why 'One Giant Leap for Podcasting' (http://www.micropersuasion.com/2005/08/one_giant_leap_.html) isn't a podcast either.

I agree completely Steve. I posted on a similar activity a few weeks ago about a radio station in Australia.

The MMM network proudly announce on their site that they are now hip to the groove and have a podcast up and running when in fact it is simply a re-produced jumble of "best of" out-takes from that week.

While inevitable that large media organisations and the like are slow to respond to "cutting edge" movements, it is a pity that they often enter the fray completely ill prepared.

Whether it is the result of internal pressure to keep up, arrogance or sheer contempt for their market; the result is the same.

A sub-standard product and bastardisation of its definition is delivered. Podcasting, like blogging, was meant to bring democratisation to media and I feel that the actions of Newsday and MMM actually help reinforce the strength of smaller independent podcast producers.

Let's make this simple for even marketers to understand: If your listeners who use iTunes can't subscribe today to audio files you post in the future, it isn't podcasting.

I agree with this definition, which is why -- sadly -- the handsome and evocative commentary by way-cool NASA-naut Steve Robinson (the rockstar of STS-114) can only in the loosest sense be called "the first podcast from space."

NASA's website for the recent "Return to Flight" shuttle mission had some decent multimedia on it. I spent an evening viewing it, in some awe. An RSS would have completed the mix and sealed Steve Robinson's place in Internet history without any exceptions, footnotes, asterisks, etc. In the end, I'd rather give Robinson his due, even with the exceptions, rather than deny it to him. He had the right idea -- and, let's face it -- he had the guts to (a) fly that rocket and (b) venture beneath the shuttle on a spacewalk. By the way, the digital audio sound from Discovery is crystal clear, a sharp departure from the raspy and scratchy analog sound from space NASA usually provides. I think you could hear a pin drop in Robinson's podcast -- except that nothing "drops" in space; moving things just collide with other moving things in orbital microgravity.

http://feeds.feedburner.com/newsdaypodcast

Is our podcast XML

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