In my view, downloadable audio by itself is not a podcast, as Newsday and the WB Network think it is judging by this page. You gotta have an RSS feed to distribute it and they don't.
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Thursday, August 11, 2005
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An AdAge Power 150 Blog 
Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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