Today's a big day at CooperKatz. We are taking the wraps off our second customer blog for Vespa USA - the popular Italian scooter manufacturer. This one's called Vespaquest.
Like Vespaway before it, Vespaquest is written by two blogging consumers. One, Crystal Waters, writes a popular scooter blog called Girlbike. She's a veteran scooter rider. The other, Justene Adamec, is a total newbie to scootering, but not to blogging. She blogs for BlogCritics.
Justene, a mother of two from SoCal, will be blogging about her experiences - warts and all - of becoming a Vespa owner. However, she won't be alone. Crystal will be by her side to help guide her - at least virtually. Of course, all of these conversations will be out in the open on the Vespaquest blog. If you take a look at it, you will see they're already working together.
In between their personal postings you will find links to stories of journeys and triumphs; tales of how ordinary people are overcoming adversity and/or achieving something new - just like Justene. if you have feedback for our bloggers, Vespa USA or even CooperKatz, please feel free to email me. You can read more about this program in the Wall Street Journal as well as on Vespablogs.com. The guidelines that Justene and Crystal agreed to abide by are posted on the blog (PDF) as well.
Technorati Tags: CooperKatz, Scooter, Scootering, Vespa
