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Well, I guess there must be a demand for this - probably among those in the radio biz. PR Newswire's MultiVu division announced this week that they are now podcasting audio news releases. Translated: journalists, bloggers and even consumers can now access audio news releases on their iPod. Here's the podcast feed. Hmmm, maybe PR Newswire could distribute some complimentary iPod Shuffles to consumers to get them to listen to these.
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» Some Things Shouldn't Be Podcast: Audio Press Releases from IP Democracy
As someone who reads dozens of press releases each day, if not hundreds of them, I find this new development utterly baffling: PR Newswire has commenced podcasts of press releases. I can’t think of a more dreadful way to spend... [Read More]
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I think the idea of podcasting releases make perfect sense. Radio reporters appreciate getting good quality sound. We've been doing this for quite a while and call them "Talking News Releases." Reporters use them. If you're in radio and receive good quality audio with a good story it might just make the difference in what goes on the air. You also have more control over the sound bite. I advocate doing this on your own website of course. Go direct to the consumer but at the same time, why not invest in reaching a reporter who may use your release?
http://agwired.com/2005/09/12/pr-newswire-now-podcasting-audio-releases/
Posted by:Chuck | Monday, September 12, 2005 at 09:36 PM