Deborah Branscom at CMO Magazine looks at the pros and cons marketing with RSS. We all know the positives, but Branscum underscores the negatives - e.g. a lack of standard metrics, and an audience that so far is small. Have patience, marketing jedis. Patience. (Bonus links: Tips for RSS Advertisers, Feeding Frenzy)
Technorati Tags: AdvertisingAge
