Jupiter Analyzes Blog, Podcast, RSS Demographics

Jupiter Research has a new survey out with some juicy data on the demographics who use blogs, RSS and podcasts. According to eWeek:

* “The average consumer of blogs, RSS/XML feeds and Podcasts is male, earns big bucks and, in the case of podcasts, is a youngster”

* “In a June survey of some 4,000 Internet users, Jupiter found that over the past year, only 11 percent had read a blog monthly or more frequently. While that's a small percentage, it does show healthy growth; in 2004, for example, only 6 percent of those surveyed regularly read blogs.”

* “Those who are hooked into Podcasts are an even smaller group, with only 7 percent of those surveyed having downloaded or listened to a Podcast regularly in the past year. RSS or XML feed junkies are the most elite group, with only 3 percent of respondents reporting that they regularly receive information through these channels”

* “Of RSS/XML users surveyed, 89 percent said they regularly buy stuff online. Of regular blog consumers surveyed, 77 percent purchase goods and services online, while 69 percent of Podcast aficionados regularly buy online. That compares with 62 percent of the total online population who do so.”

* “At this point, 30 percent of companies with $50 million or more in annual revenue have deployed RSS feeds, according to the report, while another 28 percent have indicated they intend to offer RSS feeds this year.”