Bob Artner, VP, TechRepublic, sums up the five elements of an effective professional blogger via a clever whiteboard video. He's all about tone, audience, focus, frequency and (being) yourself - TAFFY for short. He also says don't "BLOG" - bloviate, (be) loud, obnoxious, or gabby. Neat-o.
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Monday, August 01, 2005
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