Mike Kaltschnee - the force behind the popular Hacking Netflix blog - has launched a new blog called Tracking Trader Joe's. This one tracks the popular Trader Joe's grocery chain. Mike explains in his initial salvo why he's started the customer evangelist blog:
I wanted to start another blog, and I was looking for a company that was growing in a competitive market, had a lot of passionate customers, and was doing something very interesting. Trader Joe's is all of this and more. It also helps that I shop there several nights a week.When I started Hacking Netflix, I was posting information that I found interesting, but it quickly grew into a community of readers and contributors. I see my job here as editor, and I would hope that you would contribute story ideas, ask questions, and participate in the discussion.
I wonder what would happen if Mike picked a company he hated!
Technorati Tags: Food, TraderJoe's
