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Monday, August 15, 2005

From Blog Post to Press Coverage - a Case Study

This morning's St. Petersburg Times has a short case study on how Sunbelt Software secured international media attention for its discovery of an identity theft ring with just one blog post.

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» The slow demise of the news release from Mike's Points
A posting today (Monday) by Steve Rubel/Microspersuasion dealt with a story in the "St. Petersburg Times" about Sunbelth Software. To summarize, Sunbelt discovered an identity theft ring, and gained international media attention because of its discover... [Read More]

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