This morning's St. Petersburg Times has a short case study on how Sunbelt Software secured international media attention for its discovery of an identity theft ring with just one blog post.
« AdAge Gets RSS Feeds | Main | Auto-Generate Tags for Your Blog »
Monday, August 15, 2005
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5e1c53ef00d8342a598953ef
Listed below are links to weblogs that reference From Blog Post to Press Coverage - a Case Study:
» The slow demise of the news release from Mike's Points
A posting today (Monday) by Steve Rubel/Microspersuasion dealt with a story in the "St. Petersburg Times" about Sunbelth Software. To summarize, Sunbelt discovered an identity theft ring, and gained international media attention because of its discover... [Read More]
Comments
Follow Me on Twitter
Subscribe
Contact Me
Read My Favorite Feeds
Miscellany
An AdAge Power 150 Blog 
Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
This work is licensed under a Creative Commons Attribution-NonCommercial 2.5 License.
