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Monday, August 29, 2005

Ad-Supported Wikis Should Require Marketers to Participate

Up until now, wikis have served as collaborative read-write web sites that either individuals or businesses can contribute to. That all changed today. MediaPost reports that IDG has launched an an ad-supported wiki that enables gamers to offer advice and strategy on a variety of pursuits.

Corporate sponsored wikis are an interesting and untested idea. They seems like a natural extension to ad-supported message boards. I think they will click with certain users because wikis are more organized and arguably more trustworthy. This is because users can edit each other's contributions.

However, for this to really pay off for the advertisers, simple banner ads won't cut it. I would love to see the wiki's sponsors - Best Buy and T-Mobile - get into the fray by contributing their own content to the resource. They should get involved with the conversation but stay at arms length. This will increase their street cred with the fervent gamers.

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Listed below are links to weblogs that reference Ad-Supported Wikis Should Require Marketers to Participate:

» AdWiki? from Mostly Muppet Dot Com
Steve Rubel of Micropersuasion is blogging, via a MediaPost article, that Best Buy and T-Mobile are sponsoring a new, ad-supported gaming wiki trhough IDG. The wiki, Wiki Strats, is available on Gamerhelp.com, if gaming is your thing. I’m of tw... [Read More]

» T-Mobile USA wirbt auf werbefinanziertem Gamer-Wiki from ConnectedMarketing.de
Gefunden bei Online Media Daily, über Steve Rubel: Die IDG-Seite GamerHelp.com hat ein werbefinanziertes Wiki gestartet. Auf Wiki Strats können Gamer einander Empfehlungen für die besten Strategien, Codes und Hinweise geben, durch einfache Texteingabe.... [Read More]

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