Frances Flynn Thorsen is asking a good question - what's in a blog name? She's noting that BusinessWeek's new real estate blog - Hot Property - shares its name with a corporate blog on the same topic that has been around since last year.
Most bloggers do not trademark their blog names. However, media companies usually trademark their brands prior to their launch. I am not sure if they're doing this with blogs, but one would think they are. In addition, having once worked inside a big media company, I can tell you they protect these trademarks aggressively. So what's a media company or a blogger to do here? Can two blogs - one from the MSM and another thats a corporate blog - share a name? This sounds like one for super trademark lawyer/blogger, Marty Schwimmer.
