Warner Brothers is Podvertising

Awhile back I blogged about podvertising. One of my predications was that the radio promotions we all know and love would soon find their way into podcasts. With this as the backdrop, tonight Warner Brothers and MommyCast, part of Adam Curry's Podshow network, are launching a new effort to promote the upcoming kid flick The March of the Penguins. The Mommycast crew received exclusive access to actor Morgan Freeman for an interview as well as giveaways for listeners.