Scoble Speaks for Microsoft on a Media Issue

Robert Scoble, Microsoft's most well-known corporate blogger, is lashing out against The Register over an erroneous report that the new beta of Internet Explorer 7 (which is now available by the way) doesn't work with the Google and Yahoo tooolbars. Scoble writes...

"It's interesting that many bloggers (both pro and amateur) have been giving me crud the past week or two for 'being fast to publish' and 'not calling sources to check on my reporting' but that the Register, a professional journalism outlet (they get paid for journalism, I do not) apparently didn't call our development teams to check into this report and get their side of the story. I wonder if Andrew Orlowski will link to my blog and correct his story because his report is HUGELY damaging here."

What's interesting here is that Scoble is the only one who's speaking for Microsoft on a media issue in order to prompt a retraction. This is a fascinating look at how one of the world's largest companies handles communications.

Comments

[Robert Scoble]

Oh, there will be others who'll write about this issue. Thanks!

[Rafael]

Well what's interesting is, should Robert have said anything given that it's The Register and one article at the time. Did he draw additional attention to it by blogging about it or was it good that Scoble did write something to be pre-emptive?

His response does show that MSFT is pretty sensitive to compatibility issues regarding IE 7.

[Robert Scoble]

Rafael: well, on this issue it was important for a whole raft of issues. And the time to get on top of something negative is early.