Red, Yellow and Green All Mean Pitch

Russell Buckley has developed a Homeland Security-style system that he is hoping bloggers will adopt to inform PR people if they are open to pitches. They have designed three simple color-coded logos for bloggers to display on their blogs, which spell out, at a glance, what they'd like PR people to do. Neat idea, but I'm not optimistic it will work. PR professionals have had access to rich media databases that spell out journalists contact preferences for years, yet many of us still ignore them. I hope this works but I fear it won't.