AdAge reports that the Washington Post has started integrating advertising into its RSS feeds. They're saying the WaPo is the first major news site to do so. Lots of others will move in this direction especially as media companies launch their own RSS aggregators.
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Friday, July 15, 2005
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Listed below are links to weblogs that reference MSM and RSS Ads: a Match Made in Heaven:
» Washington Post Goes to Ads in RSS from Musings from POP! PR
This is great that the first large media site is going to push ads via RSS. And, this is terrible, because the first large media site is going to push ads via RSS. [Read More]
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Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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