Introducing The Micro Persuasion Podcast
From time to time, some of my readers have asked me to share more of
my opinions on the intersection between PR/marketing and RSS and
blogs. With that in mind - tada - I present the very first installment of The Micro Persuasion Podcast
(4MB MP3 file). If you subscribe to my FeedBurner feed in your podcatcher, you should automatically get future podcasts - which will come on an irregular
schedule.
This is the first in a series of occasional Micro Persuasion podcasts. Unlike the majority of my blog postings, my podcast is all opinion. I plan to keep these short. If you have feedback, please do let me know. Right now this is a basic spoken word podcast but as I learn more about podcasting, I may dabble in fancy music intros.
During the first eight minutes of this 12-minute podcast I address the future impact RSS will have on marketing, especially as users start subscribing to feeds. With the online metaphor evolving from browse and search to browse, search AND subscribe, I believe that RSS will make push marketing even more important. In particular, I discuss: how marketers using RSS (like Purina) will strike big marketing deals with RSS aggregators (like Yahoo) to get more people pulling their feeds; why Craig's List might one day get into news aggregation and why RSS coupons are a big opportunity for a budding entrepreneur.
In the remaining four minutes I weigh in on your reactions to two of my recent posts - one on press releases and another on Dell. I also explain why I won't play the blogosphere alphabet game any more. (Ed Bott, Tom Murphy, and Marc Orchant, be sure to listen in. Jeremy Pepper - you too, but I don't need to tell you. I know you'll be there.)
Happy Fourth everyone!
