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Wednesday, July 27, 2005

How a WSJ Reporter Uses Blogs

The Bulldog Reporter talks to the Wall Street Journal's Nick Wingfield about how he uses blogs in his day job (scroll down halfway). Nick tells Bulldog...

“Certain industries and beats have embraced the medium more quickly than others. For example, the reporter who covers agriculture and farming probably isn’t going to find as much information for reporting in blogs. But in tech beats — it’s become part of the job. There are a lot of superb blogs out there and many [of us] are cherry picking out interesting stories there.”

Nick is right - but don't let that fool you. Blog use among reporters is going mainstream. Be sure to also note Bulldog's four takeaways ...

* Journalists use blogs as tickler files when researching stories

* Journalists use blogs as sounding boards

* Journalists use blogs as digests of the day’s news

* Journalists don’t “flog the blog” — they see blogs as useful websites

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» Hey Bloggers, Journalists Are Watching You! from ReveNews: Jim Kukral
Publisher's note: This week alone, ReveNews bloggers have had their opinions picked up in Businessweek.com, CBS Marketwatch and even a professor from MIT who wanted to use the blogger's data to write an empirical study for a respected marketing journal... [Read More]

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