Charlene Li blogs about some new data from Forrester that reveals that only 2% of all online households were "using RSS." However, as Charlene notes, this does not include all the people who may be using RSS and don't even realize it. The moral of the story is sell the benefits, not the features.
« Another Day, Another Story on Dooced Bloggers | Main | Technorati Now Filters by Language »
Wednesday, July 27, 2005
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5e1c53ef00d83423c2d953ef
Listed below are links to weblogs that reference Forrester: Consumers Don't Care About RSS:
» Forrester Research: Less Than 2% of Internet Users Use RSS from Small Town, Big Ideas
A new research report from Forrester says that: Only 2% of all online households were “using RSS.” Now here’s the caveat -- that doesn’t include all the people who may be using RSS (for example, through My Yahoo!) and don’t [Read More]
» The marketing of RSS from Musings from POP! PR
Forrester today released two reports on RSS and Marketing, as noted by Charlene Li. And, being one of the lucky ones, I did get both reports, with a lot of great information. [Read More]
» Obvious from rexblog
Obvious: Only 2% of survey respondents said "yes" when asked " Do you use RSS? " Here's a suggestion to display how ridiculous it is to ask a layperson anything like, "Do you use RSS?": Walk up to someone on the street and ask, "Hey, do you use the Intere [Read More]
Comments
Follow Me on Twitter
Subscribe
Contact Me
Read My Favorite Feeds
Miscellany
An AdAge Power 150 Blog 
Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
This work is licensed under a Creative Commons Attribution-NonCommercial 2.5 License.
