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Charlene Li blogs about some new data from Forrester that reveals that only 2% of all online households were "using RSS." However, as Charlene notes, this does not include all the people who may be using RSS and don't even realize it. The moral of the story is sell the benefits, not the features.
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» Forrester Research: Less Than 2% of Internet Users Use RSS from Small Town, Big Ideas
A new research report from Forrester says that: Only 2% of all online households were “using RSS.” Now here’s the caveat -- that doesn’t include all the people who may be using RSS (for example, through My Yahoo!) and don’t [Read More]
» The marketing of RSS from Musings from POP! PR
Forrester today released two reports on RSS and Marketing, as noted by Charlene Li. And, being one of the lucky ones, I did get both reports, with a lot of great information. [Read More]
» Obvious from rexblog
Obvious: Only 2% of survey respondents said "yes" when asked " Do you use RSS? " Here's a suggestion to display how ridiculous it is to ask a layperson anything like, "Do you use RSS?": Walk up to someone on the street and ask, "Hey, do you use the Intere [Read More]
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