Citizen Vigilantism at Work

Remember last night I blogged about the rise of citizen vigilantism and Google Juice? Well here's an example. Peter Caputa says he's mad as hell and he's not going to take it any more. He's threatening to use his blog to try to influence public opinion about two companies that he says wronged him. Peter writes...

"Two people have screwed me over this week. Wasted my money. Other people's money. My time and other people's time. And they both have soiled my reputation. I am giving them until next week to attempt to right their wrongs. After that, I will be creating posts on my weblog with their names and business names in the title. And these posts will be at the top of the search engines for searches for their names. Thus, their mistakes will be known by anyone doing a simple search for them."

Ouch!