Micro Persuasion: Brands Suffer from Negative Google PR

Tuesday, July 05, 2005

Brands Suffer from Negative Google PR

Search Engine Watch points to a new survey from Netimperative that looks at the negative PR impact Google results can have on a brand. For example. they found four of the 10 ten pages listed in a search for Coca-Cola on Google UK were negative. Fortune 500 companies need to tear a page out of Common Craft's Google playbook. They boosted their Google rankings by defining a niche for their blog, targeting search phrases, naming categories for each phrase, and writing effectively about subjects related to each category.

Posted at 01:32 PM in PR, Search, Weblogs | Permalink

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Listed below are links to weblogs that reference Brands Suffer from Negative Google PR:

» They hate you, they really hate you: The blog escape from negative PR from Online Idea Buzz
Steve Rubel's "Brands Suffer from Negative Google PR" suggests that companies can redefine themselves on Google, by following a strategy set by a company called Common Craft. This company researched its niche and then dominated it via a blog. [Read More]

» Rubel Says Fortune 500s Need to Listen to Common Craft from Common Craft - Social Design for the Web
I write that title with tongue firmly in-cheek. I do work with a couple of Fortune 500s, but Steve is reacting to the survey results that show that Google Results = Bad PR and referring to a case study I wrote a while back about using blogs to get bett... [Read More]

» The sound of the crowd from For More Information...
Corporations are being told to blog to counter bad publicity. It can't hurt too much as long as it's done right but I can't see corporate blogging on its own defusing situations where the public have got it in for... [Read More]

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