Aren't We Drunk From Character Blogs Yet?

Niall Cook at H&K says "faux-blog haters, sharpen your pencils." He points to another character blog, courtesy of the liquor industry. What's next, a blog for Frankie and Louie? Following Captain Morgan's aborted voyage into the blogosphere, Smirnoff have created 'a dedicated blog-style website' to support a summer promotion. Sigh. (via del.icio.us/tag/micropersuasion)