Micro Persuasion: Where Should You Put Your Marketing Dollars?

» PR Jumps On Consumer Generated Media As Trust Bottoms Out for The Press from Splintered Channels
Steve Rubel posted a couple gems today: At almost the same time that Gallup announced a new low in public trust in the news media, Katchum announced a new practice area called Katchum Personalized Media. According to their press release, [Read More]

» PR Jumps On Consumer Generated Media As Trust Bottoms Out for The Press from Splintered Channels
Steve Rubel posted a couple gems today (here, and here): At almost the same time that Gallup announced a new low in public trust in the news media, Katchum announced a new practice area called Katchum Personalized Media. According to [Read More]

» The General Public Still Woefully Misguided from Gawker
In case you hadn't yet found reason to feel ashamed this morning, here's a little something: Public Trust in Media... [Read More]

» American Public Trust in Bloggers Growing, Media Declining from Blogrel
In the U.S., more people are becoming more inclined to believe what bloggers say versus that of the media. Check out this report. Their point is that marketing dollars are better spent on blogs than on TV or newspapers, but what does this mean fo... [Read More]

» Missing the point from "Hello_World"
Steve says: Where Should You Put Your Marketing Dollars? Ummm, but Steve, that's because people aren't giving marketing dollars to bloggers, when they do that, we wont trust them anymore. I thought you got that...! [Read More]