To Podcast or Not to Podcast, That is the Question

Howard N. Karesh, Vice President, Ketchum Midwest Corporate Practice, has written a blog post outlining four reasons to have a corporate podcast and three not to.

He says podcast...

*  If your information has a long shelf-life
*  If you don’t necessarily need your audience to access your news instantly
*  If you want your listeners to have control over when they receive your information
*  If you want to transmit information easily worldwide without the technical requirements of a live Web cast or broadcast licenses

And don't bother podcasting if...

* If your information is time-sensitive
* If you’re a publicly traded company looking to rely on podcasting to meet the SEC’s RegFD requirements
* If you need a large, live audience to receive your information at the same time, in real-time

What's disappointing about this piece is that Howard is writing about podcasts purely from the perspective that they could be a pseudo substitute for press releases or webcasts. He does not touch on how democratized the medium is and how its driving "consumer consumption" content created in a human voice. This, over time, could erode people eagerly drinking the waters that spew out from the PR jugs.