Micro Persuasion: The Age of the Empowered Consumer

Monday, June 20, 2005

The Age of the Empowered Consumer

Feedster's Scott Rafer writes in iMedia Connection about how blogs are giving "consumers" unprecedented power. Go listen to what he has to say because he's right. Here's a sampling...

Blogging itself is the leading indicator of what customer interaction will be like in an always-on internet world, where customers must be listened to because they are easily able to listen to each other. It is easier to find out what individual shippers think of UPS compared to FedEx than it is for me to find the official UPS position on the topic. Treating the broadband-connected customer as a consumer of information, viewer of keywords and clicker of links will be a market-share losing strategy in two or three years.

Posted at 08:12 AM in Customer Evangelism, Marketing, Weblogs | Permalink

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