Micro Persuasion: The Age of the Empowered Consumer

Monday, June 20, 2005

The Age of the Empowered Consumer

Feedster's Scott Rafer writes in iMedia Connection about how blogs are giving "consumers" unprecedented power. Go listen to what he has to say because he's right. Here's a sampling...

Blogging itself is the leading indicator of what customer interaction will be like in an always-on internet world, where customers must be listened to because they are easily able to listen to each other. It is easier to find out what individual shippers think of UPS compared to FedEx than it is for me to find the official UPS position on the topic. Treating the broadband-connected customer as a consumer of information, viewer of keywords and clicker of links will be a market-share losing strategy in two or three years.

Posted at 08:12 AM in Customer Evangelism, Marketing, Weblogs | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/12807/2678093

Listed below are links to weblogs that reference The Age of the Empowered Consumer:

» Consumer Power from Estate Legacy Vaults Blog

Steve Rubel quotes Scott Rafer on how blogs are giving consumers unprecedented power Blogging itself is the leading indicator of what customer interaction will be like in an always-on internet world, where customers must be listened to because they... [Read More]

» Productivity replaces No-productivity from Eloquence
The Power of Productivity, an excellent book by William W. Lewis of the McKinsey Global Institute has recently served as a marvelous lead for contemplation while on the bus here in Ecuador. [Read More]

» The Age of Empowered Consumers from Hans on Experience
Where did I hear this before: The Age of Empowered Consumers? Steve Rubel is writing about it. I should haev used the words Empowered People instead of Consumers, because people are more then just consumers. But the message is clear: [Read More]

Comments

You can follow this conversation by subscribing to the comment feed for this post.

I am interested to learn more about this new consumer empowerment. In my job lately I have been on the receiving end of some of this empowerment. I find that in some instances the customer is attaining too much power. Aggressive bloggers are demanding services or compensation beyond any semblance of fairness. I'd like to hear your thoughts on how to balance the good that this empowerment brings with the opportunism / fraud that seems to be coming with it?

Posted by:alandra | Wednesday, August 08, 2007 at 05:15 PM

The comments to this entry are closed.