Sell on Search

As you can see from the screen shot at left. One of my posts is, as of this writing, #3 on Google for Kensington Locks. What's worse, it's about their recent crisis.

If you're a silent corporate blogging believer hoping to push for change (e.g. getting involved), my advice is sell on search. It's something many execs already buy into. Show how blogs are already impacting your search results. Include keywords related to your company and products and your industry. Think about what keywords consumers might be searching on.

If your company has a voice in the conversation that's already taking place, it can impact your search results. If you don't, then you're at the mercy of Google.