MediaPost: The public relations industry, not advertising agencies, appears to be taking the lead on the burgeoning marketplace of so-called "personalized media."
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Tuesday, June 14, 2005
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Listed below are links to weblogs that reference PR Ahead of Ad Shops in Embracing Blogs:
» PR Taking the Lead In Personalized Media from WebLogs Work
This MediaPost piece ... [Read More]
» PR vs. Advertising, Round 1 from H E S P O S . C O M
You know, this story kinda tweaks me a bit. I don't want to belittle the contributions of folks like Steve Rubel at CooperKatz or Ketchum's new effort in the "personalized media" space, but since when do advertising agencies need to... [Read More]
» PR Firms Getting Granular with Blogs from Radiant Marketing Group
Steve Rubel reports on Micropersuasion that PR firms are getting in on the blog act. The most recent is Ketchum. As you know Cooper-Katz, Steve's own firm began a division dedicated to this purpose. MWW Group has done the same.
Steve makes one poin... [Read More]
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Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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