OK, But Who's Minding the Store?

The Wall Street Journal says that marketers are scanning blogs like they would focus groups. To quote Ronald Reagan, I say, "who's minding the store?" Someone with real blog relations savvy (and blogger relationships to boot) needs to dig into the data smog for crisis communications purposes. Otherwise, it's just amalgamated data - albeit valuable for other uses, but not PR. This approach works fine for market research.