Steve Outing is saying there's a raging debate about ads in RSS feeds as they become more popular. He sees a hybrid model for media companies: a full-content feed that includes ads plus an abbreviated headline-only or headline+blurb feed with no ads.
I agree with Steve but there's one tweak I want to add. I think publishers should make the full text of their complete print and online content available as RSS feeds to paying subscribers. This includes folks who use Zinio and the like. Also, I offer this prediction: this year both publishers and high-traffic bloggers/citizen journalists will offer premium content available only via a full-text RSS feed.
